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Shake it like a Polaroid picture...While you still can

With just enough film to last through 2009, the instant camera will soon become an extinct camera

Kaitlyn Anness

Issue date: 4/9/08 Section: Life/styles
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Amanda Cupelli sat in her dorm room, surrounded by photographs of friends from home which cover the otherwise white and dull walls.

"What do you mean they are discontinuing Polaroid cameras?" she asked, promptly standing up from her unmade bed to look for an answer.

Cupelli, a freshman at Quinnipiac University, went on to say that Polaroids are something that give instant gratification, while at the same time are classy. "Some of the best pictures I have ever taken have been on Polaroids," she said.

Since 1948, the masses have been utilizing instant photography with a camera that pushed out photographs in the blink of an eye as excited faces watched it develop within a few minutes.

Polaroid fans such as Cupelli will have to stock up on film for their cameras, enough to last them the rest of their lives.

Two years ago, Polaroid stopped making their famous cameras for consumer use, and one year after that they ceased production for commercial use.

According to a Feb. 8 New York Times article, the company said that as soon as it had enough instant film manufactured to last it through 2009, it would stop making that too.

"I think that the technology is old fashioned and fun," freshman Kim Ciorciari said. "It is unfair that they are completely taking it away."

In an effort to keep up with the times of digital photography, the company will now concentrate on downsizing their production units and focusing on the creation of Polaroid digital cameras and printers.

Polaroid has been around for more than 60 years, and according to Polaroid.com, the company "pioneered instant photography."

And despite filing for Chapter 11 bankruptcy in 2001, Polaroid plans to revamp their company and bring it into the digital era.

"For decades, the name Polaroid has been synonymous with white-bordered pictures," said Tom Petters, chairman and owner of Polaroid in a press release. "Change and innovation have always been, and will continue to be, an integral part of this business."
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Viewing Comments 1 - 2 of 2

Stephanie

posted 4/09/08 @ 3:05 PM EST

Great headline!

Jerry Gammon

posted 4/09/08 @ 4:28 PM EST

A similar article about the loss of Polaroid, featuring me, but hopefully I speak for many. View at:
www.dailypress.com/features/dp-life polaroid 0408apr08,0,7954139. (Continued…)

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