DASH to take NY

By on November 10, 2010

The Kardashian family has been an iconic clan on reality television for the past few years. E! Network viewers have witnessed the notoriously beautiful sisters (Kourtney, Kim and Khloe) participate in televised antics that helped to ground this famed family of the Hollywood Hills.

On Nov. 3, Kourtney, Kim, and Khloe celebrated the opening of their third DASH establishment in the hip SoHo area of Manhattan, a section notorious for its unique fashion, celebrity sightings, and chic inhabitants. The advent of this store has inevitably led to the conception of yet another spin-off reality television show for the girls.

As the second season of “Kourtney and Khloe Take Miami” has come to an end, E! has planned for a third installment of the hit show to take place in New York. The events of the store’s grand opening have been filmed especially for “Kourtney and Kim Take New York.”

Naturally, the opening of this new store was not without commotion. The unveiling of the new establishment caused a craze among attending fans trying to peek at the trio of E! stars as they celebrated their newest boutique, which features an array of clothing and accessories from fashion’s top designers. The three sisters, almost identical with their tan skin, full lips, jet-black hair, and curvy figures, attended the opening in all-black outfits looking nothing short of glamorous. These siblings have a knack for looking fashionable wherever they go; now, fans can get a taste of their favorite trends in the heart of Manhattan, a shopping haven of the Northeast and the country as a whole.

Along with their brother Rob, mother Kris, stepfather Bruce Jenner (a retired Olympic athlete), and their two stepsisters, Kendall and Kylie, the family has become a cultural phenomenon. They seem to epitomize beauty, style, class, and wealth with the normalcy of a typical American family thrown into the mix of their family dynamics. Kourtney, Kim and Khloe are definitely at the forefront of this familial phenomenon, gracing magazine covers, putting their faces and names on diet pills and perfumes, and even opening their own fashion boutiques around the nation.

The sisters, particularly Kourtney and Khloe, dedicated these past two years to their DASH enterprise, adding the title of fashion entrepreneurs to their résumés. Their first store opened up in Calabasas, Calif., where the family lives. This location in California provided the initial backdrop for the family’s original reality show, “Keeping Up with the Kardashians,” which first aired in 2007. Later on, the duo opened up their second store in Miami, Fla., which became the catalyst for creating the spin-off of the original series “Kourtney and Khloe Take Miami.” The development of these DASH stores have played a huge role in dictating the state of a seriously popular reality television show. These stores, without a doubt, have helped make the Kardashian name a conglomerate in the fashion industry as well as the television industry.

Once DASH opened in Miami, viewers got a closer look at the lives of both Kourtney and Khloe, joining in on Khloe’s struggles of being away from her basketball-playing husband in California and Kourtney’s attempt to change boyfriend Scott Disick’s partying habits as they endeavored to raise their newborn son, Mason. Viewers also got a closer look at the store itself without making the trip to Miami, and got to know a bit about the employees hired by the sisters to run their boutique.

The opening of DASH in New York City will provide a new setting where the sisters will leave their mark, as well as another chance to make the Kardashian name that much more popular.

Photo credit: E! Online

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