Super Bowl Sunday: A time for the commercials

By on February 9, 2005

There are two significant times each year when major companies and corporations battle for commercial time and hope to get their respective message to the most amount of viewers. The first is during the “Sweeps” period. The second is during the Super Bowl where :30 commercial spots cost an excess of $2 million.

Most companies are willing to pay ridiculous amounts to receive air time during the biggest game of the NFL season as these innovative commercials draw as many viewers as the game itself.

The game itself is taken to more commercial breaks than a normal NFL game to accommodate the added sponsor who bought television time.

Over the years the commercials themselves have gotten more innovative, humorous and overall more entertaining in the hopes of making a viewer a potential customer in this battle of wits. The funnier the commercial, the more likely a potential customer is to remember the product which was featured.

Some companies, such as Budweiser and Pepsi, are perennial sponsors of the game and pay to have multiple commercials air during the game’s 6:30-10:30 time slot.

Other companies see the Super Bowl as their one time shot at hitting a mass national audience when launching a new product or service.

One online website which used the Super Bowl to help get their name recognized nation wide is The online job search site already sponsors the Oakdale Theater located down the road in Wallingford, Conn. They used multiple office scenes that involved monkeys with one human worker.

Some key notes from this year’s commercials were the noticeable absence of a Coca-Cola spot and the debut of the new Cadillac V-Series which can go 0-60 m.p.h. in under five seconds. The Super Bowl MVP, New England Patriot Deion Branch, was given one as a reward for his outstanding play. The Super Bowl is a great jump-off for a company trying to make a name for themselves or for a company who is trying to reshape their image or offer a new product.


About Matt Lefebvre